Watching it, you almost wish they could just round down and give the man the record. Kipchoge missed the sub-two-hour mark by mere seconds (final time: 2:00:25)-a brutally minuscule amount of overage.
#Breaking2 began to trend as the timer neared 2 hours and one runner-Kenyan Eliud Kipchoge-looked like he might just make it. Live streamed from a closed Formula 1 race track in Monza, Italy, people from around the world tuned in to potentially witness this moment in athletic history. Nike even debuted a magical new shoe, the ZoomX VaporFly Elite, built specifically to crack the barrier. It was the end of a massive two-month campaign by Nike, which came with a dramatic documentary celebrating the human spirit and a Twitter hashtag ("#Breaking2"). No set-up fee, no hidden costs and you can leave at any time.Nike set out to make history this past Saturday when the sportswear giant enlisted the world's best runners in a much-hyped attempt to break the 2-hour marathon barrier. You decide how much training you can do and with the guidance of two of regions most qualified and respected coaches you’ll be in great shape come race day. Most athletes will typically select 3-4 of the ‘higher priority’ runs and plan their week around their busy lives, their jobs and family commitments. You get around 7 runs per week to choose from, ordered in importance by priority.
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